Advertisements are everywhere; TV, magazines, radio, on the sides of buses, and on benches and billboards. Companies use advertisements to target certain age group into buying a product. They also produce different types of advertisements for the same product and place them in different magazines to ensure that the product will be exposed to different groups of consumers.
Usually, I buy a product because I like and for that reason only. The only time I buy 'name brand' is when I buy shampoo and toothpaste... and only because I love my long mermaid hair and I hate the dentist and will do whatever it takes to say out of the dentist chair lol.
I also buy things that I want with my own money, so name brands don't phase me as much as they used to.
When it comes to jingles, I usually have one or two stuck in my head throughout the day. Since I work at Red Robin I also head the infamous "YUMMMMMMM" about a million times every shift. The simple slogan is easy to remember and also sparks curiosity because Red Robin isn't as large of a chain as people think it is and are few and far between.
http://youtu.be/U2HyT92htiM
This ad made me laugh so hard when I first saw it. It's simple. It was made to make people laugh and view Sonic as a place where kids or teenagers would want to go. Advertisement is the most difficult business out there in my opinion and by making ads for certain age groups, narrows the direction for the ad itself. Comedy is one of the easiest ways of going about advertising. Companies deal with products that are not that great for you, and they have to draw in a crowd one way or another.
This commercials awesome. Didn't really intrigue me into eating at Sonic, but definately made me laugh.
ReplyDeleteVery true, when I saw that commercial I laughed out loud! I totally agree with Morgan. Sonic uses this marketing strategy to make people want to go to Sonic.
ReplyDeleteI understand that the simple slogan is important. As you pointed out, the simpleness and making people laugh are important factors to gain attention from others in ads!
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